The most
popular extension remains .com by far, however if that is
unobtainable you might consider .biz. The .info TLD is meant
to be for informational websites and the .org TLD is meant
to be used for not-for-profit organisations. The .netTLD
is supposed to
be solely for internet service
businesses but in fact has become a second choice to .com
names.
There are also country
code top level domains (ccTLDs)
you can consider, such as .co.uk or org.uk if you live
in the UK. If
you
have a UK
limited company you can also register a .ltd.uk name. Other
ccTLDs such as .cc (Cocos Islands),
.bz (Belize), and .ws (Western Samoa), are now marketed
as 'alternatives' to
.com with varying degrees of success and acceptance by
the general public. The .tv ccTLD (Tuvalu) is popular among
television and media
companies
and the
.fm
ccTLD
(French
Micronesia)
for radio stations. However be
warned that some of these ccTLDs have much higher
renewal costs than
the more 'traditional' TLD names.
Your ultimate success
will depend to a large extent on how 'memorable' your
domain name is. People are generally much more likely to
remember
.com,
.net
or .co.uk than other extensions. Before buying a name try
this simple test. Write down the name along with other
potential choices and show it to your friends and colleagues
for a few seconds. Then ask them to tell you which names
they remember from the list. You may be surprised by the
results of this simple but effective marketability test.
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